Get our coffee
World-class roasted beans — online store or wholesale for cafés.
Visit the shop →seren loyalty
Join the guest program — same brand across cafés, shop, and care.
Our coffee standards
Since 2017 we have worked in specialty coffee with a focus on quality and consistency. We source carefully from trusted farms worldwide and roast to precise profiles that bring out each origin's character.
Our goal is coffee with a clear identity, balanced flavour, and dependable quality in every cup — for home drinkers, cafés, and franchise partners.
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1
Sourcing
Green beans selected from sustainable farms around the world.
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2
Precision roasting
Custom roast profiles for each origin to highlight its unique notes.
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3
Quality cupping
Every batch undergoes rigorous cupping before release.
About seren
Founded in 2017 as a specialty coffee roastery and café — coffee, tea, and chocolate. By mid-2018 the brand focused on coffee; in July 2020 the roastery became an independent entity for roasting and distribution.
Consulting services
Café setup and operations: equipment, training, and full operation to seren standards.
Contact us →Franchise
An established brand with ongoing operational support and training.
Learn more →Our branches
Two cafés are open in Riyadh: Hamra and Al Andalus. Ghadeer and Qurtubah are closed.
Hamra
Riyadh
View on mapAl Andalus
Riyadh
View on mapBranch map
Currently open locations.
Our products
From beans to brew gear — your specialty coffee destination.
Our mission
At seren we build the right standards, share knowledge, and contribute our expertise to support specialty coffee culture in the community.
Our values
Quality first
Highest standards in roasting and bakery, with close oversight at every stage.
Guest experience
Welcoming hospitality, comfort, and accessibility across all branches.
Transparency & integrity
Clear dealings with guests, suppliers, and teams — relationships built on trust.
Sustainability & responsibility
Reducing environmental impact and growing coffee culture in society.
People development
Continuous training so our teams deliver service that reflects seren values.
Leadership
Operations and commercial leadership united by a passion for specialty coffee.
Khader Al-Bashiri
Chief Executive Officer
Abdulrahman Amer
Chief Operating Officer
Mohammed Abdulhadi
Chief Financial Officer
Njood Al-Shehri
Chief Marketing Officer
Noura Al-Zahrani
Franchise Manager
Latifah Al-Ali
Chief Human Resources Officer
Ready to experience seren?
Shop online, visit a branch, or contact us for wholesale and franchise.